Top 5 Beauty Retail Apps on iOS in South Africa, Q1 2022

In Q1 2022, the top beauty retail apps on iOS in South Africa exhibited diverse performance trends. According to Sensor Tower data, here is a breakdown of how these apps fared in terms of weekly downloads, revenue, and active user engagement.

Maskscara from Lehan Fourie saw a steady increase in weekly downloads, starting with 23 downloads in late December and peaking at 76 downloads in the week of March 21. The app maintained a consistent presence with weekly download numbers hovering around 70 towards the end of the quarter.

Think Dirty – Shop Clean from Think Dirty Inc. experienced fluctuations in weekly downloads, with a notable peak of 101 downloads in mid-January. Revenue for this app showed intermittent spikes, with the highest weekly revenue reaching approximately $79 at the end of December. Active user numbers remained relatively stable, peaking at 416 in mid-January before gradually declining to around 300 by the end of March.

Shoppe LK from Chinthaka Ruwan demonstrated variability in its weekly downloads. The highest number of downloads was 53 in the week of March 14. Active user engagement peaked at 60 in mid-March, showing a general upward trend from the beginning of the quarter.

L’Occitane SA Loyalty had modest download numbers, with a peak of 27 downloads in mid-February. The app maintained a consistent download rate, ending the quarter with 24 downloads in the final week of March.

FOREO For You from FOREO showed minimal download activity initially but saw a significant rise towards the end of the quarter, peaking at 33 downloads in the week of March 21. Active user numbers also increased, reaching 36 by the end of March.

For more detailed insights and data, visit Sensor Tower.